BTL Activation Executive Needed -

BTL Activation Executive Needed

Food Technology Jobs

BTL Activation Executive Needed

BTL Activation Executive Needed

Title: Join Our Team: BTL Activation Executive Needed!

Greetings from Parag Milk Foods!

Are you ready to take on a dynamic role where you can showcase your skills in brand activation? We are seeking a talented BTL Activation Executive to join our team and make a significant impact in driving consumer engagement.


  1. Develop and execute below-the-line (BTL) marketing strategies to enhance brand visibility and engagement.
  2. Plan and coordinate on-ground activations, events, and promotional campaigns to reach target audiences effectively.
  3. Collaborate with internal teams and external agencies to ensure seamless execution of BTL activities within budget and timelines.
  4. Analyze market trends, consumer behavior, and competitor activities to identify opportunities for innovation and improvement.
  5. Monitor and evaluate the performance of BTL initiatives, tracking key metrics and providing actionable insights for continuous optimization.
  6. Build and maintain relationships with key stakeholders, including vendors, partners, and local communities, to support successful activation initiatives.
  7. Stay updated on industry best practices and emerging trends in BTL marketing to drive innovation and maintain competitiveness.

Experience: Minimum 2 years in BTL activation roles.

Locations: Bangalore and Delhi.

Preferred Background: Candidates from FMCG or D2C companies.

If you possess the skills and enthusiasm to excel in this role, we encourage you to share your updated resume with us at


Join us in creating memorable brand experiences and connecting with consumers on a deeper level!

Warm Regards,
[Your Name]
[Your Position]
Parag Milk Foods

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